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Don’t get your facebook ad account disabled!

Facebook has been enforcing stricter rules towards ad accounts lately. Take these steps to make sure you don’t lose your ads.

Facebook has been enforcing stricter rules towards ad accounts lately. Take these steps to make sure you don’t lose your ads.

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Follow facebook advertising policies

Facebook provides a detailed list of things you can and cannot do in regards to your facebook ads. We suggest you read through the complete list of policies and make a checklist for yourself to refer to when creating any ad content. In the mean-time here is a simplified list of things to watch out for.

  1. Do not sell prohibited items on facebook

    Ads must not constitute, facilitate, or promote illegal products, services or activities. Ads targeted to minors must not promote products, services, or content that are inappropriate, illegal, or unsafe, or that exploit, mislead, or exert undue pressure on the age groups targeted.

    Ads must not promote the sale or use of tobacco products and related paraphernalia. Advertisements must not promote electronic cigarettes, vaporizers, or any other products that simulate smoking.
  2. Don’t make leading or false claims

    Don’t create ad content or website landing pages that use title and messages that use false or misleading information. The “ click bait” titles may have worked at one point on facebook and youtube but avoid these at all costs. Be as transparent and straightforward with what you are offering to avoid any issues.

Setup your ad account and business manager correctly.

Facebook has been enforcing its rules in order to make sure that business that advertise are really who they say they are. If you have ever dealt with a blocked or disabled ad account you may feel that facebook is out to get you. But keep in mind, there are many people out there trying to take advantage of others through facebook ads and all these policies have been put in place for our protection. This in turn leads to more complicated and sometimes frustrating process. Here are some steps you should take to ensure your experience is as problem free as possible.

  1. Set up your business manager correctly
    1. Create a business manager account https://business.facebook.com/overview
    2. Make sure you add all your company information correctly
    3. add your company website to your account. If you do not have a company website you can either open a simple landing page for cheap via wordpress.com / squarespace.com / wix.com OR developed your own custom website
    4. Create an email using your domain name. Such as yourname@yourcompany.com
  2. Set up your ad account correctly
    1. Add a payment method to your ad account
    2. Do not over charge your credit card as this may cause a disavbled add account and may block the use of that credit card on the platform again

Setup two factor authentication on your personal account

When managing any ad account, you are entering the platform with your personal facebook account. Facebook always tries to make sure that people are who they say they are as well as keep all accounts secure. Make sure you turn on facebook two factor authentication to avoid any problems. You can find detailed steps here: https://www.facebook.com/help/148233965247823

Conclusion

Losing a business manager or ad account can cost your business a lot of money especially if social media is the only platform your business advertises on. The best way to keep your accounts from being blocked is to educate yourself on all facebook ad policies. It also may be a great time to work on your branding , organic marketing strategy as well as marketing on other platforms such as google, linked In, youtube and tiktok.

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