6/6 optics

6/6 optics is a boutique eyewear brand providing professional eyecare services in the Jerusalem Area.

The Brief:

The name 6/6 vision is the equivalent of 20/20 vision where a person has perfect vision from 6 meters away. We were challenged with creating a brand that represents the brand’s mission: providing a personalized experience to improve the lives of our customers. The goal was to create a light hearted fun brand while still retaining a professional look.

Mission

providing a personalized experience to improve the lives of our customers

Vision

to become the leading boutique optic in the community.

Brand Personality

Caring & Friendly
how can we be helpful. Place the audience first. Caring about the customer’s well-being and quality of life.

Exciting & up to date
keeping up with trends in fashion, technology in optics and internet culture.

Sincere down to earth and honest.
tailor solutions to our customers.

Color in content

Photography must always relfect a positive outlook and never speak on negative aspects of eyesight. colors used in photography must be pastels, nudes or toned down while still presenting a positive vibe.

Typography

Photography must always relfect a positive outlook and never speak on negative aspects of eyesight. colors used in photography must be pastels, nudes or toned down while still presenting a positive vibe.

The designated fonts for 6 by 6 optics are Rubik (EN) and Tajawal (AR) . This sheet highlights typography usage. *All numbers must use Rubik Font

Social Media Design