Kapps Brand Identity

(Introduction)

KAPPS was created to bring a different energy to the health and nutrition category. We built the brand around a youthful, lifestyle-driven approach that makes supplements feel relevant, approachable and part of everyday life.

(Challenges)

Thechallengewastocreateabrandthatcouldstandoutinacrowdedlocalsupplementmarketwhileestablishingadistinctidentityofitsown.Insteadoffollowingthecategory’sfamiliarclinicallanguage,wepushedKAPPStowardabold,youthfullifestyledirectionthatcouldlivenaturallyacrosspackaging,contentanddigitalexperiences.

(Client)

Kapps Nutrition

(Year)

(©25)

(Services)

Brand Strategy, Visual Identity, Photography, Videography.

(Final thoughts)

Theresultisamemorableandhighlyrecognizablebrandwithaclearplaceinthemarket.Fromstrategyandvisualidentitytopackaging,photography,videoanddigitalexperiences,everytouchpointworkstogethertogiveKAPPSaconsistentpersonalityandaworldofitsown.

Live Project

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