Sequoia Brand Identity
Sequoia Brand Identity
(Introduction)
This project wasn't just about design — it was about creating a meaningful brand that was driven by real values. From strategy to execution
(Challenges)
ThiswasthesecondtimeCirclerebrandedSequoia,andthebriefhadchangedcompletely.Thefirsttime,wetookasupplementscompanythatlookedlikeeveryothermedicinebottleonthepharmacyshelfandgaveitabrand:colourful,lifestyle-led,fulloflife.Ayearon,themarketandthecompanyhadbothmoved.Competitorshadcrowdedin,andSequoia’srealadvantage,itsliposomaldeliverytechnology,wasgettinglostbehindthelifestylelook.Theyneededtostandtheirgroundonthescienceandownit,withoutturningcoldandclinical.Thechallenge:leadwiththebiotechcredibility,keepthehumanwarmth,andmakesurethebrandreadasitselfinbothEnglishandArabic.
ThiswasthesecondtimeCirclerebrandedSequoia,andthebriefhadchangedcompletely.Thefirsttime,wetookasupplementscompanythatlookedlikeeveryothermedicinebottleonthepharmacyshelfandgaveitabrand:colourful,lifestyle-led,fulloflife.Ayearon,themarketandthecompanyhadbothmoved.Competitorshadcrowdedin,andSequoia’srealadvantage,itsliposomaldeliverytechnology,wasgettinglostbehindthelifestylelook.Theyneededtostandtheirgroundonthescienceandownit,withoutturningcoldandclinical.Thechallenge:leadwiththebiotechcredibility,keepthehumanwarmth,andmakesurethebrandreadasitselfinbothEnglishandArabic.
(Client)
Sequoia
Sequoia
(Year)
(©26)
(©26)
(Services)
Strategy, Concept
Strategy, Concept
(Final thoughts)
Webuiltabrandaroundasingleline:“Dailynutritionforrealpeople,backedbyscience.”Theplatformpairsscientificprecisionwithgenuinehumanwarmth,notfashion-lifestyle,butrealhumanstories.Theidentityisanchoredbyabold,confidentwordmarkandarestrainedpaletteofbeigeandforestgreenthatfeelspremiumandcredibleratherthanloud.Thescienceismadevisiblethroughaminimalisticonographysystembuiltontheliposomeandmolecularforms,andabilingualthree-fontsystemthatdoesdistinctjobs:aserifforstorytelling,acleansansforbody,andamonospacereservedfortechnicalandproductdata,sothebrandcansoundhumanandscientificinthesamebreath.Thecoreidentitystaysminimalandreserved;thepackagingsystemopensintoabroader,moreexpressiverangetocarrythefullproductline.
Webuiltabrandaroundasingleline:“Dailynutritionforrealpeople,backedbyscience.”Theplatformpairsscientificprecisionwithgenuinehumanwarmth,notfashion-lifestyle,butrealhumanstories.Theidentityisanchoredbyabold,confidentwordmarkandarestrainedpaletteofbeigeandforestgreenthatfeelspremiumandcredibleratherthanloud.Thescienceismadevisiblethroughaminimalisticonographysystembuiltontheliposomeandmolecularforms,andabilingualthree-fontsystemthatdoesdistinctjobs:aserifforstorytelling,acleansansforbody,andamonospacereservedfortechnicalandproductdata,sothebrandcansoundhumanandscientificinthesamebreath.Thecoreidentitystaysminimalandreserved;thepackagingsystemopensintoabroader,moreexpressiverangetocarrythefullproductline.
(Portfolio 23-26©)
