SesaMore Brand Identity

SesaMore Brand Identity

(Introduction)

SESA-MORE began with a simple idea: give the sesame seed the value, character and presence it deserves. We built a brand that moves beyond the traditional language of the category, turning a familiar ingredient into something bold, expressive and full of personality.

(Challenges)

Thechallengewasfindingtherightbalancebetweentheclient’svisionandwhatthebrandneededtotrulystandoutonshelf.Thatmeantpushingbeyondfamiliarconventions,introducingideasthatinitiallyfeltunexpected,andbuildingthetrustneededtotransformstrategyintoadistinctivebrandwithaclearpointofview.

Thechallengewasfindingtherightbalancebetweentheclient’svisionandwhatthebrandneededtotrulystandoutonshelf.Thatmeantpushingbeyondfamiliarconventions,introducingideasthatinitiallyfeltunexpected,andbuildingthetrustneededtotransformstrategyintoadistinctivebrandwithaclearpointofview.

(Client)

SESA-MORE

SESA-MORE

(Year)

©26

©26

(Services)

Brand Strategy, Visual Identity, Product Packaging

Brand Strategy, Visual Identity, Product Packaging

Nero Vision Cover

(Final thoughts)

Theresultisabrandwithsomethingtosay.SESA-MOREgivesthehumblesesameseedattitude,identityandbelief,creatingastrongpresenceinacategoryoftendominatedbytraditionalorpurelyfunctionalbranding.

Theresultisabrandwithsomethingtosay.SESA-MOREgivesthehumblesesameseedattitude,identityandbelief,creatingastrongpresenceinacategoryoftendominatedbytraditionalorpurelyfunctionalbranding.