REQUIREMENT The team behind Re Skincare, deeply rooted in the historical landscapes of Palestine, recognized the untapped potential of the indigenous Cactus fruit seed oil. Their vision was to formulate a skincare range that not only celebrated this unique ingredient but also held its own on the global stage. They approached us with a challenge: to design a brand that transcended the regional identity and was seen as clinically effective in a market teeming with established competitors.
OUR ANSWER Steering clear of the traditional aesthetics often associated with regional brands, we ventured into a design language that echoed the universality and sophistication of luxury cosmetics. The minimalistic clean lines are reminiscent of clinical precision, while the integration of patterns and photography adds vibrancy and a hint of its rich origin. The use of typography seamlessly bridges the gap between modern appeal and timeless authenticity, positioning Re Skincare not just as a regional gem, but a global skincare sensation.
